![]() Video 1 - Getting Go-To-Market (GTM) Right is the Missing Link: - A lack of urgency to uncover go-to-market (GTM) blind spots is the elephant in the room for too many companies. This is the fifth of 17 video excerpts, a video series that puts the spotlight on a variety of different GTM blind spots that inhibit the building of great companies. Video 5 – Building a Great Company Requires a Breakthrough Insight that is Non-Consensus and Right. (To better grasp what it means to set the insight bar to a world-changing high level, read a string of powerful Silicon Valley investor thoughts by clicking on the YouTube video link and then, immediately below the video itself, click on "Show more" and read on.) ![]() Insights are what help a startup get an unfair advantage when they have very few other advantages.” Has your company set the insight bar high enough? If not, that creates GTM blind spots that can quickly spiral into a GTM black hole. “Insight is about knowing things that others don’t know yet. ![]() The hard part: Being right is only proven with time. The easy part: Knowing you are non-consensus is immediately obvious. Great companies have a breakthrough insight that is both non-consensus and right. ![]()
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